Cosmetic Surgery Demand Is On Rise Amidst Covid-19 Pandemic: The Reasons Behind Wont Surprise You – TheHealthSite

Cosmetic Surgery Demand Is On Rise Amidst Covid-19 Pandemic: The Reasons Behind Wont Surprise You – TheHealthSite

Those seeking cosmetic surgeries during the pandemic are mostly working professionals between 25 to 45 years of age.

Written by Longjam Dineshwori | Updated : July 23, 2021 11:32 AM IST

Beginning March 2020, the government of India implemented a nationwide lockdown in different phases to curb the spread of the coronavirus infection. Offices, schools and colleges were suspended, and all services, excluding essential and emergency services, were closed. With more time being spent at home and increased online presence during the lockdown, people are becoming more self-aware and are paying more attention to their appearance. This has resulted in a significant increase in the consultations related to cosmetic surgery during the COVID-19 pandemic.

Plastic surgeons in India have seen up to 40 per cent rise in cosmetic surgeries during the pandemic, mostly among working professionals who are between 25 to 45 years of age.

"Commonly requested procedures pertain to either body contouring procedures like liposuction, tummy tuck, arm lift, breast reduction, breast augmentation and so on or facial rejuvenation procedures like rhinoplasty, blepharoplasty, jawline contouring, neck rejuvenation or even simple procedures like scar revision and acne marks treatment," said Dr Shraddha Despande, Plastic Surgeon, Wockhardt Hospital, Mumbai Central.

"Most of these surgeries can be performed on daycare basis. The post-operative swelling and bruising can be easily concealed with masks," she added.

Dr Shraddha said, she has seen an increase in the consultations related to cosmetic surgery by 30 to 40 percent over the last one year. "The demographic profile of this cohort belongs to the age group from 25 to 45 years of age. They are working professionals living a healthy and active lifestyle," she stated.

Due to the possibility of working from the comfort of one's home or even a remote location, the downtime associated with any cosmetic surgery hardly interferes with anyone's work schedule. Work from Home has thus provided a unique opportunity for people who wish to undergo cosmetic surgery.

"Due to the 'work from home,' culture and multiple video calls, individuals have started paying more attention to their appearance. People also have time to undergo surgeries to enhance their appearance and recover at leisure in absence of in-person official meetings or work-related travel. I think these are the major causes behind the rise in people seeking plastic or aesthetic surgeries," said Dr Devyani Barve-Venkat, Plastic and Aesthetic Surgeon, Nanavati Max Super Speciality Hospital.

She has witnessed approximately 30%-40% rise in rhinoplasty and facial aesthetic surgeries during the pandemic.

One of Dr Devyani' recent patients, a 43-year-old advertising professional from Juhu, underwent several cosmetic procedures to aesthetically enhance her appearance. The mother-of-two had been facing the camera as a part of her profession since quite some time. But lately she realised that her eyelids had developed eye bags, dark circles and her cheeks had sagged. She had a double chin and prominent aging lines on her face. Her face looked square instead of a youthful heart shape. Her multiple wrinkles gave her a permanent angry and frowned expression. A break from work and her extremely busy schedule came as a blessing for the woman during the pandemic.

The woman underwent Botox therapy for wrinkles, thread lift to reshape the sagging cheeks, fillers for nasolabial fold to restore fullness of the face, liposuction for jaw contouring and double-chin removal and gain a more youthful appearance. She recovered from the all the procedures within two weeks.

The Changing Trend in Cosmetic Surgery In India

Cosmetic Surgery is a relatively newer field in India. It evolved in the 1990s, but in the last decade the incidence of cosmetic surgery has been growing exponentially in India.

Dr Shraddha elaborated, "Amongst the cases performed in India, before the pandemic started, majority of the cosmetic surgery patients would be from foreign countries, coming to India for medical tourism. The pandemic has shown an increasing trend of intrigue regarding cosmetic surgery in the domestic population particularly in the millennial generation."

"There is abundance of information over the internet. The younger generation has thus become more aware of its choices. Earlier cosmetic surgery was thought to be done by people who were celebrities or those in show business. But of late, it has become accessible to one and all. Self-awareness has increased thanks to increased online presence and video calls. Hence the focus on one's physical and mental well-being has increased tremendously."

Contrary to popular belief that only women undergo cosmetic surgery, both men and women are equally interested in these procedures. Further, as the myths and misconceptions surrounding cosmetic surgery are being dispelled with validated and evidence-based information, cosmetic surgery is finally getting wider acceptance in society.

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Cosmetic Surgery Demand Is On Rise Amidst Covid-19 Pandemic: The Reasons Behind Wont Surprise You - TheHealthSite

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